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For Immediate Release

Contact SxeCo / What Next? Clothing (727) 772.7487 Toll Free: 1.866.650.4020 USA

GET NOTICED! HAVE FUN! - clothing lines that make you look twice.

PALM HARBOR, Florida - March 15, 2001
SXECO (pronounced sek see co) is a company that creates Trademark lines of prints for clothing. The idea is to get noticed and have fun with words and imagination. The lines of designs are "Dead Wrong", "Jumble Wear", "Big Coconuts", "Big Coconut Sports", B Nottie, DANGER Series, GUARANTEED Series, DAMN! Sports, Ms. Series and others.

Dead wrong is full of risqué in your face attitude and double entondras while Jumble Wear plays with jumbled words in a form of fashion. Creative designs out of words and small phrases is what makes Jumble wear an unassuming yet bold statement., Both lines of clothing evoke light hearted fun with creative ideas.

Sxe co. has developed a concept that stands alone in today's competitive clothing market. Consumer acceptance has been overwhelming and positive. Independent laboratory tests confirm that "Dead Wrong" and "Jumble Wear" are the most exciting new lines of clothing today! The name "sxe co". is itself a Jumble but is not advertised as one.

The Dead Wrong (Ded Rong) concept is a combination of Hangman and "Wheel of Fortune". With a few letters and some spaces, imaginations will run wild with assumptions. This is where the fun begins. Double-entendres, suggestions and assumptions lead to provoking wild ideas, expressions and certainly to some interesting conversations. Dead Wrong clothing is a fun way to express yourself while letting imagination and assumptions lead you to the answer. But is your assumption correct? Example phrase: _ _ck _ff!
Remember that all the F's are showing so it can't be what most people assume it to be.
Also there are no foul words in the intention of any Ded Rong expression.
This phrase would obviously be BACK OFF! What did you assume?
This is why we say... " Never assume or you'll be De_d _Rong".

To help make De_d _Rong the complete concept, they took the next step towards an identity. De_d _Rong is a hybrid of Game Wear and Logo wear. The combination became so strong that the identity of the Logo becomes the concept and therefore can be no imitation.

Jumble Wear evokes that human desire to solve a puzzle like deciphering vanity plates on cars. The jumbled letters and creative designs is a fun way to express yourself for that subtle in your face attitude for those that still go unnoticed.

Big Coconuts is now our biggest selling line of clothing along with other Big Coconut merchandise. Come "Grab A Tropical Feel" with Big Coconuts fun double-entendre and sex appeal.

B NOTTIE: "You don't have to be bad to B Nottie."

DANGER Series: Show your dangerous side with one of our Danger Series prints.

SxeCo, Inc. is a Florida based corporation founded January 2001. The company began creating and promoting unique expression fun wear in March 2001. For more information contact SxeCo: at Voice: (866) 650-4020. email info@sxeco.com. Come visit us at http://www.sxeco.com

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